A bit of a surprising title? No click bait, I think he really would easily outperform many modern cultural marketeers and would use and understand the importance of social media his daily life as an artist.
It is surprising to see so many analogies between the way he shaped his career as a musician and publisher, and the way social media work. I’ll explain you why.
And: it is about time to correct the 19th c. romantic ideal of the «poor artist». CPEBach often talks about money and essentially… what is wrong with that?
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